Every business, no matter the industry, is going to have the occasional unhappy customer, and most customer complaints can be settled quickly and efficiently through a phone call or email. But the situation becomes increasingly complicated if the customer isn’t satisfied with your resolution and they leave negative feedback about your business online.
With one simple click, your reputation could take a huge hit. And your company’s reputation and bottom line go hand-in-hand. Customers have thousands of options when it comes to where they spend their money, and if they read a negative review, it’s easier to click away than it is to give you the benefit of the doubt.
The solution?
Establishing a reputation management strategy before a problem occurs allows you to effectively respond to complaints without having to worry about how they will impact your bottom line.
